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BUILDING DATA & ANALYTICS STRATEGY

TO POWER SUPERIOR PERFORMANCE MARKETING

At MetricsEdge, we believe that the best strategies begin with data and testing, and are measured by ROI. We are agile, responsive, and focused on driving results. 

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WHO WE ARE

INNOVATIVE SOLUTIONS

Based in Phoenix, Arizona, MetricsEdge is a data-driven marketing agency. True to our name, we are data and test-centric with ROI measurement as the primary driver of our proven strategies. MetricsEdge is a joint venture with RIESTER, which has been building brands for over 30 years.

USING DATA TO DRIVE RESULTS

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PAID MEDIA

Right person, right time, right place? Using our data-driven strategies, we will compete to place your brand in front of your target audience at the moment they are most likely to engage/convert. As subject matter experts in search, video, social media, and display, we seamlessly execute and optimize your paid media plan based on real-time performance data.

MARKETING ANALYTICS

We start by defining the goals and configuring your analytics to measure them. Then we analyze, report, optimize, and repeat. Throughout that journey, we help leadership understand what matters.

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SEO

An effective digital strategy integrates paid media with organic search (and social) visibility. One size does not fit all, so a highly customized approach to each business case is imperative. From traffic generation to performance measurement and project execution. As search behavior evolves, we also optimize for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), ensuring your brand is discoverable across AI-powered search and answer platforms.

TESTING STRATEGY

Getting the right traffic to your site is only half the battle. Once there, that traffic must convert. At MetricsEdge we use multiple qualitative and quantitative strategies to make sure your landing pages are optimized for conversion, not just for search.

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"I've worked with the MetricsEdge team in a number of companies. They are my go-to resource for SEM, SEO and Analytics. I know that engaging their agency means I can trust the programs are being optimized, allowing me to focus on other areas in digital marketing. You won't find a more intelligent, detailed, analytical team."

—  Tiena M.

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