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 We start by defining the goals and configuring your analytics to measure them. Then we analyze, report, optimize, and repeat. Throughout that journey, we help leadership understand what matters.



GA4 is Google’s newest analytics platform and has replaced Universal Analytics. The benefits of GA4 include a heavier reliance on machine learning for conversion modeling and segmentation opportunities. It also combines cross-platform behavioral data to bring to life the user journey between website and app.

Many marketers are surprised by how different the GA4 data model and platform are from UA, and are struggling to navigate and digest the data in the new interface. MetricsEdge can help teams learn to leverage all that GA4 has to offer, with custom configurations, integrations, and dashboards.



Having a plethora of data that can’t be trusted is worthless. A robust analytics audit will include both a forensics scan of your analytics setup, as well as a deep dive into your unique business’ measurement framework to ensure all data is clean, useful, and trustworthy. All of our analytics audits include an extensive report and action plan.

Image by Nicole Geri
  • What is an FAQ section?
    An FAQ section can be used to quickly answer common questions about your business like "Where do you ship to?", "What are your opening hours?", or "How can I book a service?".
  • Why do FAQs matter?
    FAQs are a great way to help site visitors find quick answers to common questions about your business and create a better navigation experience.
  • Where can I add my FAQs?
    FAQs can be added to any page on your site or to your Wix mobile app, giving access to members on the go.
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