GA4 INTEGRATION
GA4 is Google’s newest analytics platform and has replaced Universal Analytics. The benefits of GA4 include a heavier reliance on machine learning for conversion modeling and segmentation opportunities. It also combines cross-platform behavioral data to bring to life the user journey between website and app.
Many marketers are surprised by how different the GA4 data model and platform are from UA, and are struggling to navigate and digest the data in the new interface. MetricsEdge can help teams learn to leverage all that GA4 has to offer, with custom configurations, integrations, and dashboards.
ANALYTICS AUDITS
Having a plethora of data that can’t be trusted is worthless. A robust analytics audit will include both a forensics scan of your analytics setup, as well as a deep dive into your unique business’ measurement framework to ensure all data is clean, useful, and trustworthy. All of our analytics audits include an extensive report and action plan.
