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Getting the right traffic to your site is only half the battle. Once there, that traffic must convert. At MetricsEdge we use multiple qualitative and quantitative strategies to make sure your landing pages are optimized for conversion.

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Are you facing challenges in determining what to test and how to prioritize your experiments? The journey of conversion rate optimization (CRO) starts with an initial insight or idea. This idea then forms the basis of a hypothesis, leading to the commencement of rigorous testing. Our approach to CRO is dynamic, with each test designed to leverage learnings from previous experiments. Ensuring that every test is underpinned by robust measurement techniques is crucial for achieving meaningful and statistically significant outcomes. We are proficient in utilizing leading CRO tools such as VWO and Optimizely, and we specialize in crafting high-converting Unbounce landing pages to maximize your results.


User Testing provides valuable insights from your website’s target audience. The challenge is putting together the right scenarios that get to the core of users' experience on your site, and sifting through all the feedback to pull out insights that can drive change. At MetricsEdge, we’re highly trained in the construction of  scenarios and tasks that send testers through your website’s most valuable user journeys. Watch users interact with your site and speak to their experience. Data is powerful, but sometimes watching someone encounter a pain point on your website provides context that data doesn’t show.

Image by Nicole Geri
  • What is an FAQ section?
    An FAQ section can be used to quickly answer common questions about your business like "Where do you ship to?", "What are your opening hours?", or "How can I book a service?".
  • Why do FAQs matter?
    FAQs are a great way to help site visitors find quick answers to common questions about your business and create a better navigation experience.
  • Where can I add my FAQs?
    FAQs can be added to any page on your site or to your Wix mobile app, giving access to members on the go.
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