TESTING STRATEGY
Getting the right traffic to your site is only half the battle. Once there, that traffic must convert. At MetricsEdge we use multiple qualitative and quantitative strategies to make sure your landing pages are optimized for conversion, not just for search.
CONVERSION RATE OPTIMIZATION
Are you struggling with ideas on what to test and in what priority order? All CRO testing begins with an idea or observation. From there, the scientific method continues into a hypothesis and testing begins. Data is king and you might find that your tests lose more than they win. But in those losses, there’s gold. Our CRO tests are constantly evolving, building upon insights drawn out from previous tests. All testing has to be grounded in solid measurement to ensure a significant result is achieved. We're knowledgeable in CRO tools like VWO, Google Optimize, and Optimizely.
USER TESTING AND LIVE USER FEEDBACK
User Testing provides valuable insights from your website’s target audience. The challenge is putting together the right scenarios that get to the core of users' experience on your site, and sifting through all the feedback to pull out insights that can drive change. At MetricsEdge, we’re highly trained in the construction of scenarios and tasks that send testers through your website’s most valuable user journeys. Watch users interact with your site and speak to their experience. Data is powerful, but sometimes watching someone encounter a pain point on your website provides context that data doesn’t show.