TESTING STRATEGY
Getting the right traffic to your site is only half the battle. Once there, that traffic must convert. At MetricsEdge we use multiple qualitative and quantitative strategies to make sure your landing pages are optimized for conversion.
CONVERSION RATE OPTIMIZATION
Are you facing challenges in determining what to test and how to prioritize your experiments? The journey of conversion rate optimization (CRO) starts with an initial insight or idea. This idea then forms the basis of a hypothesis, leading to the commencement of rigorous testing. Our approach to CRO is dynamic, with each test designed to leverage learnings from previous experiments. Ensuring that every test is underpinned by robust measurement techniques is crucial for achieving meaningful and statistically significant outcomes. We are proficient in utilizing leading CRO tools such as VWO and Optimizely, and we specialize in crafting high-converting Unbounce landing pages to maximize your results.
USER TESTING AND LIVE USER FEEDBACK
User Testing provides valuable insights from your website’s target audience. The challenge is putting together the right scenarios that get to the core of users' experience on your site, and sifting through all the feedback to pull out insights that can drive change. At MetricsEdge, we’re highly trained in the construction of scenarios and tasks that send testers through your website’s most valuable user journeys. Watch users interact with your site and speak to their experience. Data is powerful, but sometimes watching someone encounter a pain point on your website provides context that data doesn’t show.
