PAID MEDIA

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Right person, right time, right place? Using our data-driven strategies, we will compete to place your brand in front of your target audience at the moment they are most likely to engage/convert. As subject matter experts in search, video, social media, and display, we seamlessly execute and optimize your paid media plan based on real-time performance data.

SEM/Paid Search

Display & Video

Paid Social

 

SEM/Paid Search

Paid Search has been an effective pillar of performance media for decades, but as Google continues to evolve the landscape our Paid Search management has evolved. As we shift away from a controlled environment, our job is to now balance the benefits of machine learning while protecting our clients performance and budgets. Although our management looks different than 5 years ago, we still lead with an experimentation mentality and desire to stay ahead of the curve.

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Image by Sara Kurfeß

Display & video

As the marketplace has evolved, so have the channels of Display and Video. We have deep experience in these channels using multiple platforms. We have relationships with multiple DSP’s and access to unique inventory. We have the ability to choose our partners based upon what is right for each client. Although traditionally, these channels have been used to build awareness, using data-driven audiences, we have been able to transform these channels into lead generation tools as well.

 

paid social

As organic social reach steadily declines, paid social advertising is an integral way to engage your target audience where they spend their time. We have experience in, ranging from Facebook, Instagram, LinkedIn, Twitter, Snapchat, TikTok and Quora, but as the viral platforms emerge, we pride ourselves on being early adopters with social advertising. We will help you not only find your right audience, on the right platform, but will help test which creative or ad format will perform the best to ensure your investment is as efficient as possible.

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