An effective digital strategy integrates paid media with organic search (and social) visibility. One size does not fit all so a highly customized approach to each business case is imperative. From traffic generation to performance measurement, and project execution.
For many, the front door of your business isn't your physical locations or even your website; it's through local search platforms like Google My Business. It's critical that any information communicated on your website's location pages also be present on GMB and elsewhere across the most prominent citation sites (Yelp, BBB, etc.). Ratings, reviews, and review generation also play a significant role in local search rank and should be part of a sound local strategy.
Technical SEO is the foundation of all client engagements at MetricsEdge. Our main goal is to ensure that search engines are able to quickly digest your site exactly as we intend them to and that your site provides a fast, intuitive website for the user. We want search engines to spend their time crawling our most important pages, finding the best internal and external links, indexing the correct canonical URLs, and discovering all key areas of our client websites.
Ecommerce sites can get unwieldy, quickly. With expert level experience with Magento, Shopify, Umbraco, Drupal, WP and more, we look at Ecommerce sites from the technical POV first, making sure site architecture and internal linking are sound. From there we focus on category & subcategory page design, keyword targeting, and UX. All of these efforts payoff at the product page which we pore over to ensure these pages are sound from an SEO standpoint, but also convert to the best of their abilities.
Every website content management system (CMS) migration comes with its own unique challenges. That's why our approach is nimble enough to account for these uniquities, but grounded in proven strategy that ensures smooth transitions into new environments. We manage the SEO side of migrations from beginning to end with pre-launch benchmarking, testing, and best practices to go live checklists and post launch checks and performance reviews. Migrations can be scary but knowing the tricks of the trade (after executing countless large and small scale migrations) means that you can rest easier knowing that search engines will smoothly transition your rankings.
We leverage highly-specialized business intelligence tools to help us break down category niche's so we can identify not only how our competition is speaking to our target customers, but how our target customers are speaking through search. From large-scale keyword research, to identifying content gaps, to collaborating with paid search data, we sift through massive amounts of data to pull out insights that result in content that converts.