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An effective digital strategy integrates paid media with organic search (and social) visibility. One size does not fit all so a highly customized approach to each business case is imperative. From traffic generation to performance measurement, and project execution. 

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For many, the front door of your business isn't your physical locations or even your website; it's through local search platforms like Google My Business. It's critical that any information communicated on your website's location pages also be present on GMB and elsewhere across the most prominent citation sites (Yelp, BBB, etc.).  Ratings, reviews, and review generation also play a significant role in local search rank and should be part of a sound local strategy.


Technical SEO is the foundation of all client engagements at MetricsEdge. Our main goal is to ensure that search engines are able to quickly digest your site exactly as we intend them to and that your site provides a fast, intuitive website for the user. We want search engines to spend their time crawling our most important pages, finding the best internal and external links, indexing the correct canonical URLs, and discovering all key areas of our client websites.



Ecommerce sites can get unwieldy, quickly. With expert level experience with Magento, Shopify, Umbraco, Drupal, WP and more, we look at Ecommerce sites from the technical POV first, making sure site architecture and internal linking are sound. From there we focus on category & subcategory page design, keyword targeting, and UX. All of these efforts payoff at the product page which we pore over to ensure these pages are sound from an SEO standpoint, but also convert to the best of their abilities.

Image by Nicole Geri
  • What is an FAQ section?
    An FAQ section can be used to quickly answer common questions about your business like "Where do you ship to?", "What are your opening hours?", or "How can I book a service?".
  • Why do FAQs matter?
    FAQs are a great way to help site visitors find quick answers to common questions about your business and create a better navigation experience.
  • Where can I add my FAQs?
    FAQs can be added to any page on your site or to your Wix mobile app, giving access to members on the go.
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