Based in Phoenix, Arizona, MetricsEdge is a data-driven marketing agency. True to our name, we are data and test-centric with ROI measurement as the primary driver of our proven strategies. MetricsEdge is a joint venture with RIESTER, which has been building brands for over 30 years.


MetricsEdge is led by a team of seasoned performance marketers who are relentless when it comes to deciphering data, conversion optimization and SERPs. Our experience spans the age of the digital industry, from the days of AltaVista to artificial intelligence.

Kurt Krake, Metics Edge
Kurt Krake
Founder, CEO

Kurt brings 20+ years of experience in digital marketing and web analytics. He may have started his career as a CPA/MBA Big 5 Public Accounting, but ventured into a brand new industry called "digital" just in time for Y2K. His search experience began at the inception of search itself.

Kurt is a successful entrepreneur and a pilot in training.

He has served on the Bazaarvoice and Compare Metrics Advisory Boards and spends his free time RVing around the country with his wife and two sons.

Tiffany Sellwood, MetricsEdge
Tiffany Sellwood
Chief Analytics Officer

Tiffany brings 18 years of online marketing experience in performance verticals such as e-commerce and lead generation. She has been laser-focused on advanced analytics over the last five years on both the client and agency side.


Tiffany is the newly elected board vice president of Arizona Innovation Marketing Association (AZIMA). She spends her free time working as the "momager" of her son's grunge band.

Michelle Nugent
Assoc Media Director

Michelle brings extensive vendor and agency experience to MetricsEdge, with a solid background in performance marketing. She has driven results for clients in a variety of verticals, specializing in B2B and higher education.


Michelle is a Utah native but has lived in Arizona for over a decade. She has a passion for travel, live music, fitness, and most importantly her rescue dog, Poppy. 

IMG-8566 (1).JPG
Rose Ryan
Performance Media Manager

Rose contributes fifteen years experience in digital marketing with an emphasis on paid search media and analysis. Experienced on both client-side and agency, she specializes in higher education, e-commerce and nonprofit verticals.

Originally from upstate New York, Rose has called Arizona home for nearly two decades. She is an avid hiker, mom of two pre-teens, and enjoys spending time with her family.

Mariah Toulouse
Performance Media Manager

Mariah brings experience in digital advertising on the agency side with a focus in lead generation and branding for higher education. She has a passion for performance optimization and media planning strategy. 


Mariah is an Arizona native who loves international travel, snowboarding, yoga, racket sports, and watching binge worthy TV shows. In her free time, Mariah enjoys learning French, cooking, and playing with her nephew. 

Chris Jones, MetricsEdge
Chris Jones
Director of Optimization

Chris brings 9 years of SEO experience on the agency side working on everything from mid-sized business websites to global enterprise accounts. Chris believes that all successful SEO campaigns begin with a technically sound foundation that carries through all aspects of SEO activities. 

Chris is a native Phoenician, but now lives in San Diego with his wife Jenn and their dog, the most perfect specimen to ever grace planet earth, Scout. Chris is a baseball fan, but more specifically a Padres fan, who of course will be winning the 2021 World Series.

Caleb Schniepp
SEO Manager

Caleb is an experienced SEO specialist that has aided businesses in a wide variety of industries. Caleb has a specific love for optimized content, taking hard data and translating it into a compelling story for a larger audience.

Originally from Phoenix, Caleb now calls Central Oregon home, where he and his wife enjoy the beauty of the Cascade Mountains. When not playing with data, Caleb can be found conjuring electronic music in his home studio.

Lynae Berryhill
Performance Media Specialist

Lynae brings a background in higher education with a focus on recruitment and retention of leads, which provides her a unique perspective in the customer journey. She has a strong passion for digital media which led to her obtaining a Master’s degree in Digital Audience Strategy from Arizona State University. 


Lynae is an Arizona native who loves to stay active. So when she is not researching industry trends you can find her at the gym, cooking up one of her Nana’s recipes, or traveling to a new place.


No Current Open Positions