© 2019 by MetricsEdge

3344 E Camelback Rd, Suite 200

Phoenix, AZ 85018

(602) 456-1079

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Based in Phoenix, Arizona, MetricsEdge is a data-driven marketing agency and a joint venture with RIESTER, which has been building brands for over 30 years. True to our name, we are data and test-centric with ROI measurement as the primary driver of our proven strategies.


MetricsEdge is led by a team of seasoned performance marketers who are relentless when it comes to deciphering data, conversion optimization and SERPs. Our experience spans the age of the digital industry, from the days of AltaVista to artificial intelligence.

Kurt Krake
Founder, CEO

Kurt brings 20+ years of experience in digital marketing and web analytics. He may have started his career as a CPA/MBA Big 5 Public Accounting, but ventured into a brand new industry called "digital" just in time for Y2K. His search experience began at the inception of search itself.

Kurt is a successful entrepreneur and a pilot in training.

He has served on the Bazaarvoice and Compare Metrics Advisory Boards and spends his free time RVing around the country with his wife and two sons.

Tiffany Sellwood
Chief Strategy Officer

Tiffany brings 18 years of online marketing experience in performance verticals such as e-commerce and lead generation. She has been laser-focused on advanced analytics over the last five years on both the client and agency side.


Tiffany is the newly elected board vice president of Arizona Innovation Marketing Association (AZIMA). She spends her free time working as the "momager" of her son's grunge band.

Michelle Russell
Performance Media Manager

Michelle brings extensive vendor and agency experience to MetricsEdge, with a solid background in performance marketing. She has driven results for clients in a variety of verticals, specializing in B2B and higher education.


Michelle is a Utah native but has lived in Arizona for over a decade. She has a passion for travel, live music, fitness, and most importantly her rescue dog, Poppy.