WHO WE ARE

Rose contributes more than fifteen years experience in digital media with an emphasis on paid search media and analysis. Experienced on both client-side and agency, she specializes in higher education, e-commerce and nonprofit verticals.

Rose and her husband enjoy spending time together as a blended family, including four teenagers! She is an avid hiker and is very at home in the Arizona desert.

Ryan is a marketing and analytics expert with over a decade of experience. He has a proven track record of driving business growth across a diverse range of industries, including EdTech startups, non-profits, media production, e-commerce, and higher education.

A Pittsburgh native, Ryan now resides in Chapel Hill, North Carolina, where he enjoys spending time with his wife, three children, two dogs, and a bearded dragon.

Sydney is a seasoned digital marketing manager with extensive experience in planning, developing, and executing high-impact paid media and search campaigns. She has collaborated with a broad spectrum of clients, ranging from non-profits and home improvement businesses to expansive franchises, ensuring each campaign is tailored to meet diverse needs and objectives.

An Arizona native, Sydney cherishes the opportunities for adventure her home state offers. She is an avid traveler and outdoor enthusiast, engaging in activities such as scuba diving, off-roading, and kayaking. Sydney also enjoys the local music scene, frequently attending concerts to catch live performances.

Michelle brings extensive vendor and agency experience to MetricsEdge, with a solid background in performance marketing. She has driven results for clients in a variety of verticals, specializing in B2B and higher education.

Michelle is a Utah native but has lived in Arizona for over a decade. She enjoys spending time with her family, has a passion for travel, live music, fitness, and her rescue dog, Poppy.

Jesse is a results-driven performance marketer with over 7 years of experience helping brands accelerate growth through data-backed strategies. Specializing in digital advertising, conversion optimization, and customer acquisition, he leverages a blend of analytics and creativity to drive measurable outcomes. Whether optimizing campaigns across paid media channels or analyzing reports, Jesse is passionate about maximizing ROI and delivering sustainable, scalable growth.

Outside of work, Jesse enjoys quality time with family, friends, and his dog, Zona. When not working, you can find Jesse playing or coaching roller hockey, enjoying a friendly match of pickle ball, and exploring the outdoors.

Caleb is an experienced SEO specialist that has aided businesses in a wide variety of industries. Caleb has a specific love for optimized content, taking hard data and translating it into a compelling story for a larger audience.

Originally from Phoenix, Caleb now calls Central Oregon home, where he and his family enjoy the beauty of the Cascade Mountains. When not playing with data, Caleb can be found conjuring electronic music in his home studio.

Mariah brings experience in digital advertising on the agency side with a focus in lead generation and branding for higher education. She has a passion for performance optimization and media planning strategy.

Mariah is an Arizona native who loves international travel, snowboarding, yoga, racket sports, and watching binge worthy TV shows. In her free time, Mariah enjoys learning French, cooking, and playing with her dog Zuri.

For 20+ years, Bill has provided strategic CRO solutions to businesses and governmental agencies, across diverse sectors, instilling a deep passion for digital optimization. Adept at converting complex user interaction into compelling narratives, Bill focuses on client success. Previous to his digital experience, Bill was a Petty Officer in the U.S. Navy, where his focus was anti-submarine warfare.

Originally hailing from Phoenix, he has now made Southern Colorado his family's home, where he and his wife spend time with heavy forest mitigation. Continuing his family's tradition, he competes in horseshoe competitions. Go Chiefs!

Shannon is a performance media and digital analytics expert with 15+ years of experience. Her expertise lies in her ability to analyze data and extract meaningful insights that inform strategic decision-making. She has worked with a wide range of clients including NC State University, Emory University School of Law, Gary Sinise Foundation, Bausch + Lomb, and Nautica, to name a few.

Shannon is a Kansas native residing outside of Kansas City with her husband and four kids—ages ranging from high school to preschool. In her free time, you will find Shannon attending her kids' many sporting events, music performances, and academic competitions.