WHO WE ARE
Based in Phoenix, Arizona, MetricsEdge is a data-driven marketing agency. True to our name, we are data and test-centric with ROI measurement as the primary driver of our proven strategies.
OUR TEAM
MetricsEdge is led by a team of seasoned performance marketers who are relentless when it comes to deciphering data, conversion optimization and SERPs. Our experience spans the age of the digital industry, from the days of AltaVista to artificial intelligence.
LEADERSHIP
Founder, CEO
KURT KRAKE
Kurt brings 25 years of experience in digital marketing and web analytics. He may have started his career as a CPA/MBA Big 5 Public Accounting, but ventured into a brand new industry called "digital" just in time for Y2K. His search experience began at the inception of search itself.
Kurt is a successful entrepreneur and a pilot in training.
He has served on the Bazaarvoice and Compare Metrics Advisory Boards and spends his free time RVing around the country with his wife and two sons.
Chief Analytics Officer
TIFFANY SELLWOOD
Tiffany brings over 20 years of online marketing experience in performance verticals such as e-commerce and lead generation. She has been laser-focused on advanced analytics over the last 10 years on both the client and agency side.
Outside of work, Tiffany can be found running trails on South Mountain, cooking vegetarian meals for her family or supporting her two teenage sons at their football games and music gigs.
Chief Optimization Officer
MICHELLE NUGENT
Michelle brings extensive vendor and agency experience to MetricsEdge, with a solid background in performance marketing. She has driven results for clients in a variety of verticals, specializing in B2B and higher education.
Michelle is a Utah native but has lived in Arizona for over a decade. She enjoys spending time with her family, has a passion for travel, live music, fitness, and her rescue dog, Poppy.
TEAM
Associate Director of Media
ROSE ANDERSON
Rose contributes more than fifteen years experience in digital media with an emphasis on paid search media and analysis. Experienced on both client-side and agency, she specializes in higher education, e-commerce and nonprofit verticals.
Rose and her husband enjoy spending time together as a blended family, including four teenagers! She is an avid hiker and is very at home in the Arizona desert.
Director of Marketing Technology
RYAN BARNHART
Ryan is a marketing and analytics expert with over a decade of experience. He has a proven track record of driving business growth across a diverse range of industries, including EdTech startups, non-profits, media production, e-commerce, and higher education.
A Pittsburgh native, Ryan now resides in Chapel Hill, North Carolina, where he enjoys spending time with his wife, three children, two dogs, and a bearded dragon.
Digital Media Manager
LIAM BIRRELL
Liam brings over four years of experience in digital marketing, collaborating with clients across diverse industries at advertising agencies in Phoenix.
A proud Phoenix native, he’s an Arizona Cardinals fan and a huge movie enthusiast who brings creativity and local passion to every project.
Digital Media Manager
SYDNEY CLAYTON
Sydney is a seasoned digital marketing manager skilled in crafting high-impact paid media and search campaigns for a diverse range of clients, from non-profits to large franchises. Her expertise ensures every campaign meets its unique goals effectively.
An Arizona native, she loves adventures like scuba diving, off-roading, and kayaking, and enjoys the vibrant local music scene.
Digital Media Manager
LARRY DIXON
Larry is an enthusiastic marketer with nearly six years of experience in paid media. He excels at creating a fun yet efficient, result-driven environment for his clients and is always eager to learn more.
Originally from Illinois, Larry moved to Arizona to play college basketball. He enjoys watching sports, creating music, traveling to beaches and islands, attending church and spending time with family and friends.
Digital Media Manager
JESSE ROONEY
Jesse is a results-driven performance marketer with 7+ years of experience in digital advertising, conversion optimization, and customer acquisition. He expertly blends analytics and creativity to maximize ROI and ensure sustainable growth.
Outside the office, Jesse enjoys roller hockey, pickleball, outdoor adventures, and quality time with family, friends, and his dog, Zona.
Director of SEO
DAN SALTZ
With over 12 years of SEO experience, Dan has led organic search strategies for major global brands and e-commerce powerhouses, while also driving measurable growth for B2B and nonprofit organizations. His international agency background brings a data-driven, highly adaptable approach to every project.
Based in Arizona for more than two decades, Dan is a former collegiate golfer, loyal Packers fan, backcountry snowboarder, and dog dad to three pups.
Senior Manager SEO
CALEB SCHNIEPP
Caleb is an experienced SEO specialist that has aided businesses in a wide variety of industries. Caleb has a specific love for optimized content, taking hard data and translating it into a compelling story for a larger audience.
Originally from Phoenix, Caleb now calls Central Oregon home, where he and his family enjoy the beauty of the Cascade Mountains. When not playing with data, Caleb can be found conjuring electronic music in his home studio.
Associate Director of Media
MARIAH TOULOUSE
Mariah brings experience in digital advertising on the agency side with a focus in lead generation and branding for higher education. She has a passion for performance optimization and media planning strategy.
Mariah is an Arizona native who loves international travel, snowboarding, yoga, racket sports, and watching binge worthy TV shows. In her free time, Mariah enjoys learning French, cooking, and playing with her dog Zuri.
CRO / UX Senior Manager
BILL VOLHEIN
For over 20 years, Bill has excelled in providing strategic CRO solutions to diverse sectors, with a deep passion for digital optimization. He is adept at converting complex user interaction into compelling narratives.
A former U.S. Navy Petty Officer in anti-submarine warfare, Bill now lives in Southern Colorado, where he and his wife engage in forest mitigation and continue the family tradition of competing in horseshoe tournaments. Go Chiefs!
Senior Manager of Insights
SHANNON WANNA
Shannon is a seasoned expert in performance media and digital analytics with over 15 years of experience. Skilled in data analysis, she has provided strategic insights for clients like NC State University, Emory Law, Gary Sinise Foundation, Bausch + Lomb, and Nautica.
A Kansas native, she now lives near Kansas City with her husband and four children, actively participating in their sports, music, and academic events.