WHO WE ARE
Based in Phoenix, Arizona, MetricsEdge is a data-driven marketing agency. True to our name, we are data and test-centric with ROI measurement as the primary driver of our proven strategies. MetricsEdge is a joint venture with RIESTER, which has been building brands for over 30 years. True to our name, we are data and test-centric with ROI measurement as the primary driver of our proven strategies.
MetricsEdge is led by a team of seasoned performance marketers who are relentless when it comes to deciphering data, conversion optimization and SERPs. Our experience spans the age of the digital industry, from the days of AltaVista to artificial intelligence.
Kurt brings 20+ years of experience in digital marketing and web analytics. He may have started his career as a CPA/MBA Big 5 Public Accounting, but ventured into a brand new industry called "digital" just in time for Y2K. His search experience began at the inception of search itself.
Kurt is a successful entrepreneur and a pilot in training.
He has served on the Bazaarvoice and Compare Metrics Advisory Boards and spends his free time RVing around the country with his wife and two sons.
Chief Strategy Officer
Tiffany brings 18 years of online marketing experience in performance verticals such as e-commerce and lead generation. She has been laser-focused on advanced analytics over the last five years on both the client and agency side.
Tiffany is the newly elected board vice president of Arizona Innovation Marketing Association (AZIMA). She spends her free time working as the "momager" of her son's grunge band.
Assoc Media Director
Michelle brings extensive vendor and agency experience to MetricsEdge, with a solid background in performance marketing. She has driven results for clients in a variety of verticals, specializing in B2B and higher education.
Michelle is a Utah native but has lived in Arizona for over a decade. She has a passion for travel, live music, fitness, and most importantly her rescue dog, Poppy.
Performance Media Manager
Rose contributes fifteen years experience in digital marketing with an emphasis on paid search media and analysis. Experienced on both client-side and agency, she specializes in higher education, e-commerce and nonprofit verticals.
Originally from upstate New York, Rose has called Arizona home for nearly two decades. She is an avid hiker, mom of two pre-teens, and enjoys spending time with her family.
Director of Optimization
Chris brings 9 years of SEO experience on the agency side working on everything from mid-sized business websites to global enterprise accounts. Chris believes that all successful SEO campaigns begin with a technically sound foundation that carries through all aspects of SEO activities.
Chris is a native Phoenician, but now lives in San Diego with his wife Jenn and their dog, the most perfect specimen to ever grace planet earth, Scout. Chris is a baseball fan, but more specifically a Padres fan, who of course will be winning the 2021 World Series.
Paid Media Strategist
Santina is an experienced Digital Media Specialist skilled in marketing analytics, social media management, and digital copywriting across multiple verticals.
Santina was born in Sicily and emigrated to Philadelphia, Pennsylvania with her family when she was young. She has lived in Arizona for 5+ years now. She spends most of her free time singing and playing the piano for her kitten Fendi.
Current Open Positions
Search Engine Optimization Specialist
Conduct keyword research for new content opportunities or meta data optimizations, conduct competitive research, and look for link building opportunities
Measure and report on client campaigns via Google Data Studio from a variety of resources including Google Search Console, SEMrush, Google Analytics, and STAT
Discuss ongoing SEO strategies and recommend new projects during weekly client meetings via Zoom, Google Hangout, and when safe, in-person meetings
Monitor client sites for technical optimization opportunities and be able to communicate those to client stakeholders or development partners
You have a passion for SEO
You find yourself invested in the success of the campaigns and projects you work on
Though you may not be expert level, you know how to use Vlookup
Screaming Frog is your best friend
You don’t have to be asked to keep up with industry trends. You actively seek this out on your own.
You are an effective communicator
You have some writing experience
Google Analytics Certified
You are comfortable building decks to communicate larger SEO strategies
When presented with a challenge, you’re not afraid to be creative when searching for solutions
2 yrs SEO experience
Experience with digital and web analytics and data tracking tools (Google Analytics, Google Search Console, SEMrush)
Proven ability to manage multiple campaign projects, clients, and deadlines