Level Up Your Skills: Our Favorite Digital Marketing Training Resources
- Lindsay Cheatham
- 5 days ago
- 3 min read
We’re often asked by client partners and colleagues in the industry what digital marketing training resources we recommend. Whether you're looking to sharpen your skills in analytics, paid media, SEO, or strategy and UX/conversion, continued learning is essential in our fast-paced field.
Our team is committed to staying current—and we believe in sharing the tools that help us grow. Below is a curated list of digital training resources that we use and recommend across a range of topics and experience levels.
1. eMarketer – Stay Ahead of Industry Trends
If you're looking to stay current on digital trends, consumer behavior, and platform updates, eMarketer is a helpful and prolific resource. It’s one of our most often referenced sources for data-backed insights that help inform client strategies. Whether it's social media benchmarks, ecommerce forecasts, or ad spend trends, eMarketer delivers fresh intelligence daily.
2. Google Skillshop – Master Google Ads & Analytics
Skillshop is Google’s official training platform, offering free courses and certifications in Google Ads, Analytics (including GA4), and more. It's perfect for marketers looking to get certified or sharpen their knowledge in performance marketing and measurement tools. Courses are self-paced and updated frequently to reflect product changes.
3. LinkedIn Learning – Professional Development at Your Fingertips
LinkedIn Learning offers a vast library of digital marketing, analytics, and leadership courses. It’s ideal for brushing up on skills or exploring new ones. While it requires a Premium LinkedIn subscription, many organizations offer access as part of their benefits. It’s also a great resource for soft skills that support strategic thinking and team growth.
4. SMX Advanced – For Search Marketers Who Want to Go Deeper
SMX Advanced is a top-tier conference for SEO and PPC professionals. It’s packed with in-depth sessions from industry leaders, platform experts, and practitioners who live and breathe digital performance. We highly recommend attending in person at least once—there’s no substitute for the focused learning and networking opportunities.
5. Simmer GA4 & GTM Handbook – Understand GA4 & GTM at a Deeper Level
Created by Simo Ahava, one of the most respected voices in technical marketing, this handbook is an invaluable guide to mastering GA4 and Google Tag Manager. It breaks down complex concepts with clarity and precision. If you're working in web analytics or tagging, this is one of the best technical resources out there.
For those who prefer visual learning, these two YouTube channels offer practical tutorials on GA4, GTM, and other analytics tools. They’re great for troubleshooting, walkthroughs, and staying current with changes to Google’s platform interfaces. Our team often references them when implementing new tracking or navigating GA4’s quirks.
Whether you’re new to SEO or want to revisit fundamentals with a modern lens, this course from Ahrefs is a must. It covers keyword research, link building, on-page optimization, and competitive analysis using real-world examples. The best part? It’s completely free and taught by SEO practitioners.
This popular course offers a comprehensive overview of Google Ads, from campaign setup to optimization techniques. It’s especially useful for new advertisers or small teams managing their own media. Frequent promotions make it a budget-friendly way to build foundational and intermediate skills.
9. Meta Blueprint – Learn to Advertise on Facebook & Instagram
Meta’s official learning platform offers free courses covering everything from ad creation to targeting, optimization, and measurement across Facebook and Instagram. It’s a useful resource whether you’re launching your first campaign or refining your strategy on Meta’s ad network.
10. Learn From Your Team
One of the most valuable learning opportunities isn’t a course or a certification—it’s your colleagues. At MetricsEdge, we believe in building a culture of continuous learning through collaboration. Working alongside specialists in media, analytics, and strategy means you're always gaining new insights or perspectives.
Our Final Thoughts
The digital marketing landscape changes fast—but with the right tools and resources, you can stay ahead. Whatever your focus may be investing in your learning pays dividends.